Starting January 2026, Alpecin-Premier Tech will enter into a three-year partnership with Golden Palace News, the new media partner of the team. On that platform, coverage will include 'the daily activities within the team, with space for race stories and life inside a WorldTeam,' according to the Belgian team.
Golden Palace News is a digital media platform focused on sports, with many major partners particularly in football. For the first time, the company led by CEO Massimo Menegalli is now venturing into cycling with Alpecin-Premier Tech, the team of Mathieu van der Poel and Jasper Philipsen.
Both partners claim to share the common ambition to present cycling in an accessible and authentic way to a broad audience.
"As a team, we are constantly looking for ways to expand our reach, including through new media. Golden Palace News’s increasing focus on cycling aligns with our long-term vision and makes this collaboration a logical step," says team manager Philip Roodhooft.
