Canyon cuts costs: major layoffs coming in the Netherlands and Germany

A major round of layoffs is coming at Canyon. The German bike brand has informed its staff that up to 320 job cuts will take place among the 1,600 employees working at the Koblenz and Amsterdam locations.

"After years of rapid growth, the company is now responding to a fundamentally changed market environment and is strategically adjusting its organizational and cost structure to ensure long-term innovation and competitiveness," Canyon states in a press release.

The release also cites U.S. import tariffs, geopolitical tensions, and weaker economic prospects as reasons for the job losses. "After years of strong growth, especially during the pandemic, the company is now aiming to simplify processes and reduce overall complexity."

"Particularly painful"
Roman Arnold, founder and chairman of Canyon, has also responded. "We are now laying the foundation to restore our operational strength and strengthen our position at the top of the cycling industry," Bikeradar quotes the key figure behind the brand. "Canyon is a close-knit community. It is therefore particularly painful that we have to say goodbye to valued colleagues."

Canyon’s revenue dropped by 7% in the first nine months of 2025. Due to an oversupply of bikes and discounts, demand was lower during this period, particularly in the e-MTB, MTB, and urban market sectors. Canyon stated that the weaker results were also due to the temporary suspension of some e-MTB models because of quality issues identified at the end of 2024.