The Belgian company Soudal will remain the main sponsor of the cycling team Soudal Quick-Step until 2030. This was announced by both parties on Thursday in Calpe, Spain, during the WorldTeam presentation.
"We have a long-term vision, just like the team," said Luc Thys, Director of Marketing and Research & Development, when announcing the contract extension. "We feel that the team is still growing and becoming more professional. Both of us are building for the future. We are staying partners longer than we initially planned. 2030, here we come."
Soudal has been the principal naming sponsor of the Belgian squad since 2023. Since the partnership began, the team has secured 143 victories across 25 different countries.
