A striking equipment transfer: Greg Van Avermaet is saying goodbye to BMC after a long time. The former professional cyclist is making the switch to the Italian bike brand Basso. The Olympic champion from Rio is set to elevate the bike manufacturer to an even higher level as Head of Riding Experience.
The now 40-year-old Van Avermaet—who remains very active as a gravel rider and triathlete—will work closely with Basso’s R&D department (Research & Development). "To translate millions of pedal strokes into technical innovation and better bikes," reads a press release.
"Basso has spent nearly fifty years perfecting the cycling experience. I have spent my life searching for that 'golden' feeling, the moment when everything falls into place. As Head of Riding Experience, I want to connect those two worlds and lead the product development at Basso," Van Avermaet said enthusiastically about his new role. "The opportunity to help build this brand motivates me tremendously."
photo: Basso Bikes
Benchmark
"For anyone who grew up with cycling, Greg Van Avermaet is more than a champion: he is a benchmark," adds Leonardo Basso, Marketing & Product Manager of the bike brand.
"His palmarès is legendary, but it is especially his aura that stands out. From his distinctive racing style to his tactical determination and charisma in the peloton. Greg embodies the soul of the sport we have fallen in love with."
