Tudor Pro Cycling and the renowned Italian clothing brand Sportful will join forces starting January 1, 2026. "This partnership is based on a shared mission to push the boundaries of performance, innovation, comfort, and design at the highest level of professional cycling," declares the Swiss team, making no secret of their ambitions.
The driving force behind Tudor Pro Cycling, Fabian Cancellara, is thrilled about partnering with Sportful as their new clothing sponsor. "Sportful has been part of some of the most defining moments in my career. I especially think of the 2010 season. It brings back memories I will never forget. It’s incredibly special to continue that legacy together with Tudor Pro Cycling."
"Sportful brings decades of expertise and a deep commitment to innovation—values that strongly resonate with those of Tudor Pro Cycling," adds CEO Raphael Meyer in a press release. "This collaboration is built on a shared ambition to keep improving and exploring how far we can go together," adds Kurt Bergin-Taylor, Head of Innovation. "We are excited about what the future holds."
Photo: Tudor Pro Cycling/Josef Plaickner
Inspiration
The team envisions an intensive collaboration between the innovation teams of Tudor Pro Cycling and Sportful. Engineers and designers will work side by side with the riders to develop the next generation of race apparel. "From aerodynamic improvements to groundbreaking thermoregulation, every garment is designed for the toughest conditions and meets the highest standards," the press release states.
"We are incredibly happy to be part of this fantastic project over the coming years," says Alessio Cremonese on behalf of Sportful. "Together with Tudor Pro Cycling, we turn limitless potential into exceptional results. We will continue to innovate and inspire the entire cycling world."
