INEOS Grenadiers announces Netcompany as title sponsor: "New chapter"

It has been in the pipeline for weeks, but now it’s official: Netcompany will be the new title sponsor of INEOS Grenadiers for the coming years. The team describes it in a press release as "one of the most significant technological and commercial collaborations in professional cycling."

Last month, we already learned that INEOS Grenadiers had found its intended new title sponsor for the next five years in the Danish software and IT company Netcompany. From the start of the 2026 Giro d’Italia, the team will continue under the name Netcompany INEOS Cycling Team and will race in new kits and colors.

Sir Dave Brailsford, team manager and sporting director, is delighted: "This is one of the most important partnerships in cycling. It truly shows confidence, not only in our team but in the sport itself. It is a significant moment for us and marks the beginning of a new chapter."

"We don’t lack data. The real challenge is to turn that data into simple, practical actions and execute them consistently. With Netcompany, we can do that better. PULSE (Netcompany's AI-driven European digital platform, ed.) enables us to organize our data into clear insights, which will result in faster and better decisions at the truly critical moments."

Powering the future of performance.

We’re delighted to introduce Netcompany INEOS Cycling Team.https://t.co/lPHia5Dgel pic.twitter.com/MBoklCjwK2

— INEOS Grenadiers (@INEOSGrenadiers) April 28, 2026

Brailsford: “Creating conditions to win the Tour”
“This is more than a sponsorship. It’s a partnership with a purpose. It brings long-term stability and gives us the platform to invest in performance, lay the foundation to win and keep winning. Ultimately, it’s about creating the conditions to win the Tour de France,” Brailsford says ambitiously about the coming years.

Sir Jim Ratcliffe, chairman of INEOS, adds: “I’m very pleased to welcome Netcompany to the cycling team. This new, long-term collaboration will create the right conditions for more success. This partnership brings additional resources, technology, and capacity in performance and operational areas, enabling the team to consistently perform at the highest level of the sport.”

Take a closer look at our brand new Netcompany INEOS jersey, created with Gobik 🎨

We can’t wait to go racing in our new colours! pic.twitter.com/YMX6BZweWs

— INEOS Grenadiers (@INEOSGrenadiers) April 28, 2026