Premier Tech becomes main partner of world championship in Montréal

The organization behind the UCI World Championships in Montréal from September 20 to 27 held a press moment on Monday. The news: Premier Tech has committed as the title sponsor of the Canadian World Championships.

That Premier Tech is becoming one of the main sponsors of the Worlds is not surprising. Premier Tech is a Canadian company. In recent months, the company led by CEO Jean Bélanger also became a sponsor of the cycling teams Alpecin-Premier Tech and St Michel-Preference Home-Auber94, both featuring several Canadian riders.

The exact financial details of the partnership were not disclosed. The Worlds organization did confirm that the budget to stage the event is virtually complete, amounting to just over eighteen million euros.